The way we communicate on social media has a natural tendency to attract like-minded people simply by the way we write and what topics we post about.
For instance, many of my posts are sarcastic in a sort of wink-wink, nod/smile sort of way. Some people may not get them. They ignore. Some people might think I’m being rude or narcissistic.
However, the people who do “get” them, are the type of people who think like me. Or at least, they think in the same way my posts are meant to attract.
In social media, we put on a persona. Just like in life, we use masks to attract attention. That’s what social media is for, attracting attention.